Sell a business · Gym & fitness studio
Sell your gym or fitness studio, on your terms.
Gyms and fitness studios are membership businesses, and they are valued like them: active member count, monthly recurring billing, and churn rate matter more than the equipment on the floor. A studio with steady auto-pay membership revenue and documented retention sells on fundamentally better terms than one living on class packs and drop-ins.
Buyers also weigh the lease and the community. Fitness is local and loyalty is partly to place and people - so lease security, instructor retention, and whether members are attached to the brand (rather than one charismatic founder-coach) all shape where in the band a deal lands.
What buyers pay for
What moves your gym or fitness studio toward the top of the band.
Recurring membership revenue and churn
Active members on auto-pay, average revenue per member, and monthly churn from your management software. These three numbers are the valuation.
Lease terms in a location business
Years of term, renewal options, and rent load relative to revenue. A great membership base in a building you might lose is a discounted asset.
Coach and instructor retention
Members follow instructors. Buyers ask about tenure, compensation, and whether key coaches will stay - some deals make it a condition.
Prepare before you list
Diligence starts long before the buyer shows up.
Export membership metrics from your platform
Member count history, MRR, churn, and cohort retention straight from your gym-management software. Self-reported numbers get discounted; system exports get underwritten.
Clean up billing hygiene
Failed-payment recovery, paused memberships, and comp accounts blur the real recurring number. Tidy the billing data months ahead so MRR is defensible.
Address the founder-coach question
If you teach the most popular classes, build the succession into the deal: a transition period, elevated coaches, or a programming system that outlives you.
Free valuation calculator
What is your gym or fitness studio actually worth?
Two minutes, no signup. We start from the typical gym & fitness studio band of 1.8x to 2.6x owner profit, then adjust for your growth and track record. The math runs entirely in your browser - we never store what you type.
Estimate my business valueThe Slyced Exchange
Sell without telling the world.
When you are ready to ask the market, the Exchange is a private way to do it. Your listing is anonymous by default: built from ranges and categories, screened word by word for anything that could identify you, and reviewed by a person before it goes live.
Buyers verify their identity before they can request access, you approve every request, and a real NDA is signed before your name is revealed. Listing is a flat subscription - never a percentage of your sale.
The Exchange opens soon. Join the owners preparing to list.
Talk to us about sellingAnonymous by default
The public profile is built from ranges and categories. Your name and exact numbers have no field to live in.
Verified buyers only
Anyone can browse, but requesting access requires identity verification first. No anonymous tire-kickers.
NDA before any reveal
You see who a buyer is before they learn who you are, and a real NDA is signed before the reveal.
0% commission, ever
A flat software subscription. We never take a percentage of your sale - not at listing, not at closing.
Plain answers
Questions gym & fitness studio owners ask.
- What is a gym or fitness studio worth?
- Typical small-business transactions put gyms and studios at roughly 1.8x to 2.6x SDE. Strong auto-pay membership bases with low churn and a secure lease support the top of the band; drop-in-dependent studios price lower. As always, it is a typical range, not a guarantee.
- Does my equipment add to the price?
- Equipment is part of what transfers in an asset sale, but it rarely drives the price - buyers are paying for the membership revenue. Well-maintained equipment mostly protects value by avoiding a capital-expenditure discount.
- How does churn affect what buyers will pay?
- Directly. Monthly churn determines how much of the membership base survives a year, which is what a buyer is actually purchasing. Reducing churn measurably in the year before a sale is one of the highest-return preparations a studio owner can make.